An impetus for new work

Finding the right strategy with workplace consulting

Workplace consulting from bkpWorkplace consulting from bkp

New Work

Autor(ren)

Heiner Kolde

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CEO & Founder

Heiner Kolde

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CEO & Founder

Lesezeit

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min.

The Role of Workplace Consulting in the New Work Strategy

Modern working environments are characterized by flexibility and innovation. Gone are the days when employees were proud to drive into an office per se. New Work has long since established itself, has become essential for retaining talent and ensures a measurable increase in efficiency in a hybrid environment.

As a result, the concept of workplace consulting is also becoming increasingly important. Companies are faced with the challenge of designing their work environment in such a way that it meets the requirements of the New Work Strategy. In this article, we show how workplace consulting can be the key to successful change.

Übersicht

What is workplace consulting?

Moderne Besprechungszone mit Glaswänden und integrierten Sitznischen, optimiert durch Workplace Consulting von bkp GmbH

Workplace consulting sounds like another buzzword for now, but it's much more. It is the strategic approach that helps companies adapt their work environment to the requirements of the modern working world. It helps to develop tailor-made and future-oriented work environments that include both physical design and organizational aspects such as work processes and technical equipment

The core of workplace consulting

In essence, it is about designing workplaces in such a way that they meet current and future requirements. This means that not only the physical spaces are considered, but also the culture of a company and, above all, the people who make up this culture.

The central question is in the foreground: How can spaces create identification, make culture tangible, and support the way employees work?

Workplace consulting therefore helps to create working environments that demonstrably increase employee satisfaction and increase productivity, in order to achieve a decisive competitive advantage.

New working environments

Empfangsbereich mit Mooswand und Holzdesign, gestaltet im Rahmen von New Work durch bkp GmbH

Connection to the New Work Strategy

This is where the New Work Strategy comes in. This strategy is based, among other things, on the principles of:

  • autonomy,
  • flexibility and
  • technology integration.

Workplace Consulting helps companies turn such concepts into practical solutions.

Benefits of Workplace Consulting

By analyzing existing work environments and implementing new concepts such as:

companies can increase their efficiency and at the same time increase employee satisfaction. It is a holistic approach that ensures that the work environment is not only aesthetically appealing, but also functional and future-proof.

Flexible Lounge-Ecke mit modernen Möbeln und Glasabtrennung steigert die Zufriedenheit von Mitarbeitern.
Agiles Ideenlabor mit Whiteboard-Wänden, Holzsitzwürfeln und Kreativbereich, konzipiert durch Workplace Consulting der bkp GmbH

New Normal The office of the future

Work 4.0: More efficiency and enthusiasm for your company

Work 4.0 — that sounds like a software version, but it is much more than an update. It is the next evolutionary stage in the world of work, in which digitization, automation and connectivity set the tone. But what does that mean in practice? With Work 4.0, physical and digital spaces are merging to enable flexible, efficient and creative working methods.

Workplace consulting plays a decisive role here. Because it is no longer just about designing chic offices, but about creating workplaces that meet the requirements of Work 4.0. This means that offices are no longer just places to work, but also to new working environments that promote creativity and innovation.

Moderne Teeküche mit designstarker Wandgestaltung aus Teekisten, Stehtischen und Leuchtschild, die neuen Arbeitswelten von Teekanne,umgesetzt im Workplace Consulting

Kreative Loungeecke mit Markenkunstwand, rosafarbenem Sessel und orangefarbenem Pouf, gestaltet durch Workplace Consulting

Mastering transformation with workplace consulting

One example of this is the concept of multispace offices, which offers various work zones — from quiet retreats for concentrated work to open areas for teamwork and communication. This flexibility is crucial to meet the needs of the modern workforce, which values autonomy and personal development.

Workplace consulting helps companies master this transformation by developing tailor-made solutions that take into account both corporate culture and technological progress. This makes the vision of Work 4.0 a reality, in which work is not only efficient but also fulfilling.

Hybrid work: The new normal

Dynamische Pop-Art-Wandgestaltung mit rotem Lippen-Motiv und gelben Designelementen, inspirierende Atmosphäre für hybrides Arbeiten im modernen Büroraum

Hybrid work has long since developed from a trend into an integral part of the modern working world. It describes a working model that combines the benefits of face-to-face work and Home office combined with each other. This flexibility enables employees to complete their tasks both in the office and from home or anywhere else.

The importance of this model is obvious: It not only offers more freedom and flexibility, but can also increase productivity and improve work-life balance. But implementing hybrid work models is a challenge for companies. This is where workplace consulting comes in.

A hybrid working environment is crucial

Workplace Consulting helps companies develop tailor-made solutions that meet the individual needs of employees and the company's strategic goals. By carefully analyzing existing work processes and integrating modern technologies, the ideal balance between remote and office work can be created.

In a hybrid working world, it is crucial that companies not only provide the appropriate technical infrastructure, but also promote a corporate culture based on trust and personal responsibility. Workplace Consulting offers the expertise to successfully shape this transformation and benefit from the benefits of hybrid work models in the long term.

Kreativraum mit Pegboard-Wand in Pink, geometrischem Teppich und Whiteboard - Büros, die begeistern

Bock auf Büro instead of office duty

Offices that inspire: More than just aesthetics and furniture

The pandemic was also a turning point for the world of work. Remote work, which was previously granted only reluctantly, has become the standard in work practice.

Suddenly, employees stopped asking whether they could work from home as an exception, but the companies came up with the justification why the employee's physical presence would now be necessary.
Even after the pandemic, we remain in this mode.

Fokussierter Arbeitsbereich mit Stehtisch und Trennwand in Pink, ergonomische Hocker und Glühbirnenbeleuchtung

Companies are looking for solutions to bring the team back to the office and are introducing attendance obligations.
Not just Tagesschau and Deutschlandfunk Arguing about the meaning of the measure and whether an office obligation might even be a reason for dismissal, employees have already found their own answers: They let themselves be seen in the office long enough to drink a coffee and then drive again and do their work from home. This answer has sometimes even become a trend with its own name: “Coffee Badging”

Creating spaces together

The solution is obvious: We create working environments that inspire, not against each other, but together.

Anyone who believes that Gen Z is not in the mood to take off their sweatpants and would rather stay in the home office is mistaken, as recently the Business punk reported. Young people in particular appreciate communication and exchange in the office. They love to come when they find an inspiring place that supports their working methods. Long, dark corridors with closed office doors to the sides do not promote communication or efficient working methods.

Workplace consulting helps create spaces that support their team's work and tell their corporate identity.

Examples & aspects of workplace design

Kreative Lounge-Zone mit Graffiti-Wandkunst, blauen und roten Designsesseln sowie runden Beistelltischen auf geometrischem Teppich für Flexibilität und Zusammenarbeit.

Spaces for flexibility and collaboration

The aim is to create spaces that offer flexibility and promote collaboration. One example of this is Office of the future, which uses open spaces to facilitate communication and at the same time offers retreats for concentrated work.

One such multispace office, offers various zones for different work activities, such as:

  • Relaxation areas for focused work.
  • Thinking zones for creative brainstorming.
  • Informal meeting corners for relaxed conversations.

Such designs not only measurably promote productivity, but also employee wellbeing by giving them the freedom to choose the best workplace for their job.

Work 4.0, hybrid work and digital tools - People's requirements and corporate culture determine the framework for building or renovating an office. It's about much more than just choosing the right furniture and setting up a few plants: it's about creating an environment that supports the needs and working methods of employees.

A well-thought-out workplace design takes various elements into account.
Three exemplary aspects of this are:

  • Ergonomics: Comfortable furniture to reduce stress.
  • Acoustics: Noise reduction for better concentration.
  • Lighting: Natural and artificial lighting for a productive atmosphere.
Moderner Bürobereich mit höhenverstellbaren Schreibtischen, ergonomischen Stühlen, Akustiktrennwänden und LED-Beleuchtung unter Holzvertäfelung

success Made measurable

Case studies and successful deployments

Lichtdurchfluteter Arbeitsbereich mit Glastrennwänden, Steharbeitsplätzen und integrierter Sitzlandschaft aus Holz, Ausblick ins Grüne

A prime example is the design for CID Freigericht.

A tailor-made office concept was developed here that not only maximizes space efficiency, but also significantly increases employee satisfaction.

The concept focuses on creating flexible work areas that promote both concentrated work and creative collaboration.

Places of opportunities

Another impressive example is the redesign of the Gothaer Insurance HQ Cologne.

Here, the traditional office concept was thrown completely overboard and replaced by a modern multi-space office.

This transformation enabled employees to choose the optimal work area depending on the task — whether it was a quiet space for focused activities or an open area for team meetings.

The flexibility and adaptability of the new design resulted in a significant improvement in internal communication and collaboration.

Overcoming fears and resistance

When new work concepts make their debut, change management plays a central role in making the transition as smooth as possible. This is not just about implementing changes, but in particular about involving the workforce and empowering them to embrace the new structures.

Geschäftsführer und Experte für Workplace Consulting Heiner Kolde bei einem Vortrag vor Publikum

Important factors include:

  • Transparent and open communication
  • Continuous flow of information
  • Visibly celebrating successes

Such measures are crucial to build trust, avoid misunderstandings and increase motivation and acceptance for the changes. Successful change management can make the difference between a faltering transformation and a successful realignment. It is the key that opens the door to a flexible, future-oriented working environment.

From management to employees, change management ensures that change can be actively lived out.

Key aspects include:

  • communications
  • training
  • support


Workplace consulting — thought holistically — goes beyond consulting on rooms and structures and instead focuses on the people who work in the rooms.

The success of change management depends largely on how well you manage to reduce the fears and resistance of employees.

Sonnendurchfluteter Meetingraum mit gelber Akzentwand, modernen Designstühlen und großer weißer Pendelleuchte, spiegelnde Glaswand erzeugt Tiefenwirkung

conclusion

The modern world of work challenges us to constantly rethink it. Workplace consulting offers companies the opportunity to design their work environment in such a way that it is not only efficient but also future-proof. We have seen how essential it is to reconcile hybrid work, workplace design, and change management in order to successfully master the transformation. Work 4.0 is not just a buzzword, but a necessary development that can be actively shaped through targeted consulting.

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New Work

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