Spice up your corporate identity
Brand architecture reflects corporate identity and contributes to employee and customer loyalty
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Spice up your corporate identity
Brand architecture reflects corporate identity and contributes to employee and customer loyalty
New Work
Autor(ren)
Eva Boss
|
Partner Düsseldorf
Eva Boss
|
Partner Düsseldorf
Lesezeit
min.
that Office of the future must not only be functionally perfectly tailored to the needs of employees. Because it is more than just a workplace, it is an important part of the corporate identity. It is important to use this potential: with a brand architecture that, as an expression of corporate identity, makes it possible to experience what a company stands for in every corner.
Or to put it another way: The office has a great opportunity to be a place that impressively conveys why employees and customers like to come here as soon as they enter. Anyone who sees brand architecture as an identification offering creates added value that makes a decisive contribution to retaining and winning employees and customers.
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As a form of communication in space, brand architecture therefore has both an internal and an external effect. A look at the new working environments of the Intersnack Group, which we were able to design at the Düsseldorf headquarters, shows what this means.
Intersnack is a manufacturer of salty snacks with well-known brands such as funny-frish, Chio and Ültje. Products that we immediately recognize based on their look because they are known throughout Germany. They appeal to our senses because we combine our own experiences with them.
Our goal was to transfer the full power of the Intersnack product world into the room through interior design. On the one hand, to show employees which iconic brands they help produce day in and day out. Because this creates identification and loyalty with the employer. On the other hand, to offer partners and potential customers a real brand experience as part of the customer journey.
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The office becomes a brand space and thus also strengthens the company itself:
Smooth transition between interior design and CI At BYK Chemie in Wesel, flowing forms reflect the liquids that are produced here
Interior design comprises the planning, design and furnishing of interior spaces. Various factors are taken into account, which reflect the corporate identity and are put together to form a holistic brand architecture. This includes, for example:
The materials and colors used are of particular importance. They not only influence the atmosphere of a room, but also carry the corporate design of a company into the work environment.
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Wissen
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New Work
