Projekt
Next Generation Banking
Volksbank NEXT, Herten
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Volksbank Next relies on innovative omnichannel banking tailored to digital natives
Projekt
Next Generation Banking
Volksbank NEXT, Herten
Volksbank Next relies on innovative omnichannel banking tailored to digital natives
Kategorie
banking planning
Leistungen
Team
Kathrin Manert
Kathrin Manert
↗
Lars Rexforth
Lars Rexforth
↗
Größe
300 sqm
Ort
Kaiserstraße 62
45699 Herten
Status
Completion 2018
Auszeichnungen
Volksbank NEXT, Herten
The VB-NEXT branch shows how banking works today: a future-oriented consulting meeting place for younger and digitally savvy customers. It combines interactive communication channels with personal on-site advice. NEXT stands for competence and personality and makes financial solutions tangible across all channels. A new combination of performance and lifestyle.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
Everything is different here: painted concrete ceiling, unclad, with visible technology. A grey concrete screed on the floor. Honest and transparent. Suspended light strips and floor graphics with terms that guide through the branch ensure quick orientation. The expansive wood paneling creates a conscious contrast to the technical look and creates a warm, trusting atmosphere. The design language borrowed from the Volks- und Raiffeisenbank logo supports the dynamic spatial effect with its rounded edges. At the welcome desk, too, people deliberately thought “around the corner”: the three-dimensional logo pops out of the wall and makes a distinctive mark.
The blue band, which runs through the room at different heights, forms an interactive action area. It is already clearly visible from outside and communicates core issues of the Volksbank. Whether real estate, financing or retirement planning — information becomes an experience. The search for real estate is supported by virtual reality, products can be exhibited and made tangible in the truest sense of the word, interactive displays guide through the complex world of financial products. “Our goal,” says Jörg Lott, division manager of private banking, “is to inspire our customers with a completely different design and added value. We will regularly present new developments on the floor.” Of course, the smartphone can be charged at the same time and coffee or cold drinks are also available. The focus remains on personal advice. Nine individually designed rooms are available for this purpose. Themes such as work, family, travel or nature give each room its own atmosphere. They tell exemplary stories of customer needs and make Volksbank's guiding principle “What drives us” come alive. Advice or expert involvement is also possible via video chat.
The blue band, which runs through the room at different heights, forms an interactive action area. It is already clearly visible from outside and communicates core issues of the Volksbank. Whether real estate, financing or retirement planning — information becomes an experience. The search for real estate is supported by virtual reality, products can be exhibited and made tangible in the truest sense of the word, interactive displays guide through the complex world of financial products. “Our goal,” says Jörg Lott, division manager of private banking, “is to inspire our customers with a completely different design and added value. We will regularly present new developments on the floor.” Of course, the smartphone can be charged at the same time and coffee or cold drinks are also available. The focus remains on personal advice. Nine individually designed rooms are available for this purpose. Themes such as work, family, travel or nature give each room its own atmosphere. They tell exemplary stories of customer needs and make Volksbank's guiding principle “What drives us” come alive. Advice or expert involvement is also possible via video chat.
The blue band, which runs through the room at different heights, forms an interactive action area. It is already clearly visible from outside and communicates core issues of the Volksbank. Whether real estate, financing or retirement planning — information becomes an experience. The search for real estate is supported by virtual reality, products can be exhibited and made tangible in the truest sense of the word, interactive displays guide through the complex world of financial products. “Our goal,” says Jörg Lott, division manager of private banking, “is to inspire our customers with a completely different design and added value. We will regularly present new developments on the floor.” Of course, the smartphone can be charged at the same time and coffee or cold drinks are also available. The focus remains on personal advice. Nine individually designed rooms are available for this purpose. Themes such as work, family, travel or nature give each room its own atmosphere. They tell exemplary stories of customer needs and make Volksbank's guiding principle “What drives us” come alive. Advice or expert involvement is also possible via video chat.
The blue band, which runs through the room at different heights, forms an interactive action area. It is already clearly visible from outside and communicates core issues of the Volksbank. Whether real estate, financing or retirement planning — information becomes an experience. The search for real estate is supported by virtual reality, products can be exhibited and made tangible in the truest sense of the word, interactive displays guide through the complex world of financial products. “Our goal,” says Jörg Lott, division manager of private banking, “is to inspire our customers with a completely different design and added value. We will regularly present new developments on the floor.” Of course, the smartphone can be charged at the same time and coffee or cold drinks are also available. The focus remains on personal advice. Nine individually designed rooms are available for this purpose. Themes such as work, family, travel or nature give each room its own atmosphere. They tell exemplary stories of customer needs and make Volksbank's guiding principle “What drives us” come alive. Advice or expert involvement is also possible via video chat.
The blue band, which runs through the room at different heights, forms an interactive action area. It is already clearly visible from outside and communicates core issues of the Volksbank. Whether real estate, financing or retirement planning — information becomes an experience. The search for real estate is supported by virtual reality, products can be exhibited and made tangible in the truest sense of the word, interactive displays guide through the complex world of financial products. “Our goal,” says Jörg Lott, division manager of private banking, “is to inspire our customers with a completely different design and added value. We will regularly present new developments on the floor.” Of course, the smartphone can be charged at the same time and coffee or cold drinks are also available. The focus remains on personal advice. Nine individually designed rooms are available for this purpose. Themes such as work, family, travel or nature give each room its own atmosphere. They tell exemplary stories of customer needs and make Volksbank's guiding principle “What drives us” come alive. Advice or expert involvement is also possible via video chat.
The blue band, which runs through the room at different heights, forms an interactive action area. It is already clearly visible from outside and communicates core issues of the Volksbank. Whether real estate, financing or retirement planning — information becomes an experience. The search for real estate is supported by virtual reality, products can be exhibited and made tangible in the truest sense of the word, interactive displays guide through the complex world of financial products. “Our goal,” says Jörg Lott, division manager of private banking, “is to inspire our customers with a completely different design and added value. We will regularly present new developments on the floor.” Of course, the smartphone can be charged at the same time and coffee or cold drinks are also available. The focus remains on personal advice. Nine individually designed rooms are available for this purpose. Themes such as work, family, travel or nature give each room its own atmosphere. They tell exemplary stories of customer needs and make Volksbank's guiding principle “What drives us” come alive. Advice or expert involvement is also possible via video chat.
The blue band, which runs through the room at different heights, forms an interactive action area. It is already clearly visible from outside and communicates core issues of the Volksbank. Whether real estate, financing or retirement planning — information becomes an experience. The search for real estate is supported by virtual reality, products can be exhibited and made tangible in the truest sense of the word, interactive displays guide through the complex world of financial products. “Our goal,” says Jörg Lott, division manager of private banking, “is to inspire our customers with a completely different design and added value. We will regularly present new developments on the floor.” Of course, the smartphone can be charged at the same time and coffee or cold drinks are also available. The focus remains on personal advice. Nine individually designed rooms are available for this purpose. Themes such as work, family, travel or nature give each room its own atmosphere. They tell exemplary stories of customer needs and make Volksbank's guiding principle “What drives us” come alive. Advice or expert involvement is also possible via video chat.
Credits
© Ralph Richter
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