Projekt
Hybrid banking
PSD Bank Düsseldorf
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The omnichannel branch of PSD Bank combines analog and digital advice in one place
Projekt
Hybrid banking
PSD Bank Düsseldorf
The omnichannel branch of PSD Bank combines analog and digital advice in one place
Kategorie
banking planning
Leistungen
Team
Eva Boss
Eva Boss
↗
Moritz Stein
Moritz Stein
↗
Größe
660 sq m
Ort
dusseldorf
Status
contest
Auszeichnungen
PSD Bank Düsseldorf
The design for PSD Bank in Düsseldorf is a combination of regional direct and branch bank, which combines online banking and personal advice on site. It was necessary to stage this spatially. The result is the planning of an ultra-modern branch that makes regionality noticeable and radiates the values that PSD Bank wants to stand for: fairness, honesty and openness.
PSD Bank should welcome visitors with an open customer hall that provides visible insights into the work areas of employees. A conscious element to convey a high level of transparency and closeness. This creates trust and is part of the corporate identity. Another part of the identity is the green tint taken from the PSD Bank logo, which is used as brand architecture — for example on seating or curtains — throughout the rooms.
Once in the entrance hall, orientation shouldn't be difficult, as the various areas are zoned according to the respective uses by different colors and the materials used. For example, the meeting and short waiting area with seating area is decorated in green, while the coffee point with bar is designed in a light wooden setting. Both areas are ideal for welcoming customers, offering a drink and making initial contact. Possible further discussions will then take place in the individual consultation rooms. In addition, innovative products from the world of PSD Bank are also on display in the customer hall. The framework is a regional context that uses photo opportunities to convey impressions from past times in the Rhine-Ruhr region.
In order to also pick up and address digitally savvy customers, customers also benefit from the digital opportunities on site at the bank branch: The world of PSD Bank can be explored virtually using VR glasses. In this way, visitors can come into contact with financial offers via various channels. The combination of direct and branch banking is being perfected.
PSD Bank should welcome visitors with an open customer hall that provides visible insights into the work areas of employees. A conscious element to convey a high level of transparency and closeness. This creates trust and is part of the corporate identity. Another part of the identity is the green tint taken from the PSD Bank logo, which is used as brand architecture — for example on seating or curtains — throughout the rooms.
Once in the entrance hall, orientation shouldn't be difficult, as the various areas are zoned according to the respective uses by different colors and the materials used. For example, the meeting and short waiting area with seating area is decorated in green, while the coffee point with bar is designed in a light wooden setting. Both areas are ideal for welcoming customers, offering a drink and making initial contact. Possible further discussions will then take place in the individual consultation rooms. In addition, innovative products from the world of PSD Bank are also on display in the customer hall. The framework is a regional context that uses photo opportunities to convey impressions from past times in the Rhine-Ruhr region.
In order to also pick up and address digitally savvy customers, customers also benefit from the digital opportunities on site at the bank branch: The world of PSD Bank can be explored virtually using VR glasses. In this way, visitors can come into contact with financial offers via various channels. The combination of direct and branch banking is being perfected.
PSD Bank should welcome visitors with an open customer hall that provides visible insights into the work areas of employees. A conscious element to convey a high level of transparency and closeness. This creates trust and is part of the corporate identity. Another part of the identity is the green tint taken from the PSD Bank logo, which is used as brand architecture — for example on seating or curtains — throughout the rooms.
Once in the entrance hall, orientation shouldn't be difficult, as the various areas are zoned according to the respective uses by different colors and the materials used. For example, the meeting and short waiting area with seating area is decorated in green, while the coffee point with bar is designed in a light wooden setting. Both areas are ideal for welcoming customers, offering a drink and making initial contact. Possible further discussions will then take place in the individual consultation rooms. In addition, innovative products from the world of PSD Bank are also on display in the customer hall. The framework is a regional context that uses photo opportunities to convey impressions from past times in the Rhine-Ruhr region.
In order to also pick up and address digitally savvy customers, customers also benefit from the digital opportunities on site at the bank branch: The world of PSD Bank can be explored virtually using VR glasses. In this way, visitors can come into contact with financial offers via various channels. The combination of direct and branch banking is being perfected.
PSD Bank should welcome visitors with an open customer hall that provides visible insights into the work areas of employees. A conscious element to convey a high level of transparency and closeness. This creates trust and is part of the corporate identity. Another part of the identity is the green tint taken from the PSD Bank logo, which is used as brand architecture — for example on seating or curtains — throughout the rooms.
Once in the entrance hall, orientation shouldn't be difficult, as the various areas are zoned according to the respective uses by different colors and the materials used. For example, the meeting and short waiting area with seating area is decorated in green, while the coffee point with bar is designed in a light wooden setting. Both areas are ideal for welcoming customers, offering a drink and making initial contact. Possible further discussions will then take place in the individual consultation rooms. In addition, innovative products from the world of PSD Bank are also on display in the customer hall. The framework is a regional context that uses photo opportunities to convey impressions from past times in the Rhine-Ruhr region.
In order to also pick up and address digitally savvy customers, customers also benefit from the digital opportunities on site at the bank branch: The world of PSD Bank can be explored virtually using VR glasses. In this way, visitors can come into contact with financial offers via various channels. The combination of direct and branch banking is being perfected.
PSD Bank should welcome visitors with an open customer hall that provides visible insights into the work areas of employees. A conscious element to convey a high level of transparency and closeness. This creates trust and is part of the corporate identity. Another part of the identity is the green tint taken from the PSD Bank logo, which is used as brand architecture — for example on seating or curtains — throughout the rooms.
Once in the entrance hall, orientation shouldn't be difficult, as the various areas are zoned according to the respective uses by different colors and the materials used. For example, the meeting and short waiting area with seating area is decorated in green, while the coffee point with bar is designed in a light wooden setting. Both areas are ideal for welcoming customers, offering a drink and making initial contact. Possible further discussions will then take place in the individual consultation rooms. In addition, innovative products from the world of PSD Bank are also on display in the customer hall. The framework is a regional context that uses photo opportunities to convey impressions from past times in the Rhine-Ruhr region.
In order to also pick up and address digitally savvy customers, customers also benefit from the digital opportunities on site at the bank branch: The world of PSD Bank can be explored virtually using VR glasses. In this way, visitors can come into contact with financial offers via various channels. The combination of direct and branch banking is being perfected.
PSD Bank should welcome visitors with an open customer hall that provides visible insights into the work areas of employees. A conscious element to convey a high level of transparency and closeness. This creates trust and is part of the corporate identity. Another part of the identity is the green tint taken from the PSD Bank logo, which is used as brand architecture — for example on seating or curtains — throughout the rooms.
Once in the entrance hall, orientation shouldn't be difficult, as the various areas are zoned according to the respective uses by different colors and the materials used. For example, the meeting and short waiting area with seating area is decorated in green, while the coffee point with bar is designed in a light wooden setting. Both areas are ideal for welcoming customers, offering a drink and making initial contact. Possible further discussions will then take place in the individual consultation rooms. In addition, innovative products from the world of PSD Bank are also on display in the customer hall. The framework is a regional context that uses photo opportunities to convey impressions from past times in the Rhine-Ruhr region.
In order to also pick up and address digitally savvy customers, customers also benefit from the digital opportunities on site at the bank branch: The world of PSD Bank can be explored virtually using VR glasses. In this way, visitors can come into contact with financial offers via various channels. The combination of direct and branch banking is being perfected.
PSD Bank should welcome visitors with an open customer hall that provides visible insights into the work areas of employees. A conscious element to convey a high level of transparency and closeness. This creates trust and is part of the corporate identity. Another part of the identity is the green tint taken from the PSD Bank logo, which is used as brand architecture — for example on seating or curtains — throughout the rooms.
Once in the entrance hall, orientation shouldn't be difficult, as the various areas are zoned according to the respective uses by different colors and the materials used. For example, the meeting and short waiting area with seating area is decorated in green, while the coffee point with bar is designed in a light wooden setting. Both areas are ideal for welcoming customers, offering a drink and making initial contact. Possible further discussions will then take place in the individual consultation rooms. In addition, innovative products from the world of PSD Bank are also on display in the customer hall. The framework is a regional context that uses photo opportunities to convey impressions from past times in the Rhine-Ruhr region.
In order to also pick up and address digitally savvy customers, customers also benefit from the digital opportunities on site at the bank branch: The world of PSD Bank can be explored virtually using VR glasses. In this way, visitors can come into contact with financial offers via various channels. The combination of direct and branch banking is being perfected.
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