Projekt
Fit for the future
PSD Bank Hamburg
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The new building complements the portfolio of PSD Bank in Hamburg with an innovative service center in a futuristic shell
Projekt
Fit for the future
PSD Bank Hamburg
The new building complements the portfolio of PSD Bank in Hamburg with an innovative service center in a futuristic shell
Kategorie
banking planning
Leistungen
Team
Größe
1,200 sqm + extension 460 sqm gross floor area
Ort
Schloßstraße 10
22041 Hamburg
Status
Completion 2016
Auszeichnungen
PSD Bank Hamburg
The distinctive extension gives the headquarters a new look. In direct contrast to the existing building, the superior structure surprises with a futuristic appearance: The slight curvature with rounded corners, the light-modelling cladding and blue accents relate to CI both in terms of color and cloud association. At the same time, they give the porch lightness and openness. A large shop window is used to convey the company's philosophy to the outside world: transparency and proximity to customers.
The redesigned customer hall is connected barrier-free to public spaces through a staircase and ramp landscape. Thresholds are reduced. An inviting gesture is created that communicates the brand identity in convincing harmony in the city and interior. Fresh blue, allusions to dune grass, holiday homes and cloudy skies characterize the atmosphere in the customer hall. CI elements that can also be found in other branches in the future: For example, the abstracted house-in-house is always a symbol, emotional and functional envelope for real estate presentation.
The redesigned customer hall is connected barrier-free to public spaces through a staircase and ramp landscape. Thresholds are reduced. An inviting gesture is created that communicates the brand identity in convincing harmony in the city and interior. Fresh blue, allusions to dune grass, holiday homes and cloudy skies characterize the atmosphere in the customer hall. CI elements that can also be found in other branches in the future: For example, the abstracted house-in-house is always a symbol, emotional and functional envelope for real estate presentation.
The redesigned customer hall is connected barrier-free to public spaces through a staircase and ramp landscape. Thresholds are reduced. An inviting gesture is created that communicates the brand identity in convincing harmony in the city and interior. Fresh blue, allusions to dune grass, holiday homes and cloudy skies characterize the atmosphere in the customer hall. CI elements that can also be found in other branches in the future: For example, the abstracted house-in-house is always a symbol, emotional and functional envelope for real estate presentation.
The redesigned customer hall is connected barrier-free to public spaces through a staircase and ramp landscape. Thresholds are reduced. An inviting gesture is created that communicates the brand identity in convincing harmony in the city and interior. Fresh blue, allusions to dune grass, holiday homes and cloudy skies characterize the atmosphere in the customer hall. CI elements that can also be found in other branches in the future: For example, the abstracted house-in-house is always a symbol, emotional and functional envelope for real estate presentation.
The redesigned customer hall is connected barrier-free to public spaces through a staircase and ramp landscape. Thresholds are reduced. An inviting gesture is created that communicates the brand identity in convincing harmony in the city and interior. Fresh blue, allusions to dune grass, holiday homes and cloudy skies characterize the atmosphere in the customer hall. CI elements that can also be found in other branches in the future: For example, the abstracted house-in-house is always a symbol, emotional and functional envelope for real estate presentation.
The redesigned customer hall is connected barrier-free to public spaces through a staircase and ramp landscape. Thresholds are reduced. An inviting gesture is created that communicates the brand identity in convincing harmony in the city and interior. Fresh blue, allusions to dune grass, holiday homes and cloudy skies characterize the atmosphere in the customer hall. CI elements that can also be found in other branches in the future: For example, the abstracted house-in-house is always a symbol, emotional and functional envelope for real estate presentation.
The redesigned customer hall is connected barrier-free to public spaces through a staircase and ramp landscape. Thresholds are reduced. An inviting gesture is created that communicates the brand identity in convincing harmony in the city and interior. Fresh blue, allusions to dune grass, holiday homes and cloudy skies characterize the atmosphere in the customer hall. CI elements that can also be found in other branches in the future: For example, the abstracted house-in-house is always a symbol, emotional and functional envelope for real estate presentation.
Credits
© Archimage, Meike Hansen
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